Volume 13 issue 2
International Journal of Economics, Commerce and Management, United Kingdom ISSN 2348-0386 Licensed under CC 4.0 . THE IMPACT OF INTERNALLY INTEGRATED MARKETING COMMUNICATIONS ON SALES FORCE PERFORMANCE: A RELATIONAL STUDYAumer Iqbal, United Kingdom IMPACT OF ENTREPRENEURS’ PERSONAL VALUES, ATTITUDES, AND ROLE PERCEPTIONS ON BRAND IMAGE FORMATION: THE MODERATING ROLE OF BRAND AMBIDEXTERITYSolomon Tawiah Yeboah; Haider […]
