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International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . MARKETING MIX STRATEGY AND ITS EFFECT ON PERFORMANCE OF CASSAVA SALES AMONG MICRO ENTERPRISES IN HOMA BAY COUNTY, KENYAConslata Ojwang; Jairo Mise; Fredrick Aila; Caleb Nindo, Kenya/ USA UNDERSTANDING THE DYNAMICS OF REMOTE WORK: INSIGHTS FROM MULTI-INDUSTRY MANAGERIAL PERSPECTIVESSarah […]

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ASSESSING THE EFFECT OF ACCOUNTS PAYABLE MANAGEMENT ON FINANCIAL PERFORMANCE: A STUDY OF KENYAN STATE-OWNED COMMERCIALSElikanah Mochama Osoro; Isaac Naibei; Penina Langat, Kenya THE ENVIRONMENTAL IMPACT OF TOURISM IN THE DURRËS REGION (ALBANIA)Daniela Lika; Jonida Gashi; Llambi Prendi; Dorina

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . THE EFFECT OF CAPITAL ADEQUACY ON SUSTAINABLE PERFORMANCE OF MICROFINANCE BANKS IN NIGERIAUgochukwu M. Ezeh; Ana Marr; Navjot Sangwan; Luca Tasciotti, United Kingdom THE DETERMINANTS OF GREEN ADVERTISING ON PURCHASE INTENTION: THE MEDIATING EFFECT OF CUSTOMER ATTITUDEHabib Ullah; Mustafa

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . DIGITAL LEVERAGE FOR MICRO ENTERPRISES: THE MEDIATING ROLE OF INNOVATION IN ENHANCING MSEs PERFORMANCE ACROSS 23 KBLI SECTORS IN INDONESIAErna Maulina; Anang Muftiadi; Ria Arifianti; Mochammad Rifky Pamungkas, Indonesia GOVERNMENT POLICY FACTORS EFFECT ON ENTREPRENEURIAL SUCCESS IN BOSNIA AND

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . AGRITOURISM TO GENERATE VALUE-ADDED FOR RURAL REGIONSAnda Yarman Ak; Dilek Teker, Turkey WORKING CAPITAL MANAGEMENT AND FINANCIAL PERFORMANCE: EVIDENCE FROM COMMERCIAL STATE CORPORATIONS IN KENYAWalter Onkundi Chanua; Kennedy Okiro; Fredrick Ogilo, Kenya STORYTELLING, EMOTIONAL INTELLIGENCE, AND ENTREPRENEURSHIP – A

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ASSESSMENT OF THE ALBANIAN BANKING SYSTEM’S MAIN ECONOMIC AND FINANCIAL INDICATORS, AS WELL AS THE PORTFOLIO OF BUSINESS LOANSMigena Petanaj; Oltiana Muharremi, USA INFLUENCE OF SERVITIZATION ON CUSTOMER RETENTION: A STUDY OF SELECTED LIFE INSURANCE FIRMS IN WESTERN KENYAOluoch

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . NIGERIA-CHINA TRADE RELATIONSHIPS: THE DYNAMICS OF POWER EQUATIONMaria Chinecherem Uzonwanne; Mathew Nwokoye, Nigeria CASE STUDY ON THE EFFECT OF PRODUCT CATEGORIZATION AND DIFFERENTIATION: FOCUSING ON AMOREPACIFIC CATEGORY DIFFERENTIATIONKim Matthew; Yu Lora, Korea DERIVATIVE HEDGING INSTRUMENTS AND THE FINANCIAL PERFORMANCE

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . TESTING CAUSAL RELATIONSHIP BETWEEN TRADE OPENNESS, AND ECONOMIC GROWTH IN ALBANIAArjola Mitaj, Albania DO MACROECONOMIC VARIABLES MATTER? TIME-SERIES ANALYSIS OF STOCK RETURN SENSITIVITY TO GDP, INFLATION, AND UNEMPLOYMENT IN BURSA MALAYSIAHani Nuri Rohuma, Libya CAPITAL STRUCTURE AND FINANCIAL PERFORMANCE

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ASSESSMENT OF CUSTOMER SATISFACTION IN FAST FOOD RESTAURANTS: A COMPARATIVE STUDY BETWEEN BURGER KING AND KFC IN TIRANA, ALBANIALedia Thoma; Anila Boshnjaku; Juna Dafa; Denisa Carku (Duda), Albania INFLATION AND FIRM VALUE NEXUS OF LISTED HEALTHCARE PRODUCTS MANUFACTURING COMPANIES

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . THE IMPACT OF INTERNALLY INTEGRATED MARKETING COMMUNICATIONS ON SALES FORCE PERFORMANCE: A RELATIONAL STUDYAumer Iqbal, United Kingdom IMPACT OF ENTREPRENEURS’ PERSONAL VALUES, ATTITUDES, AND ROLE PERCEPTIONS ON BRAND IMAGE FORMATION: THE MODERATING ROLE OF BRAND AMBIDEXTERITYSolomon Tawiah Yeboah; Haider