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International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . AGRITOURISM TO GENERATE VALUE-ADDED FOR RURAL REGIONSAnda Yarman Ak; Dilek Teker, Turkey WORKING CAPITAL MANAGEMENT AND FINANCIAL PERFORMANCE: EVIDENCE FROM COMMERCIAL STATE CORPORATIONS IN KENYAWalter Onkundi Chanua; Kennedy Okiro; Fredrick Ogilo, Kenya STORYTELLING, EMOTIONAL INTELLIGENCE, AND ENTREPRENEURSHIP – A […]

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ASSESSMENT OF THE ALBANIAN BANKING SYSTEM’S MAIN ECONOMIC AND FINANCIAL INDICATORS, AS WELL AS THE PORTFOLIO OF BUSINESS LOANSMigena Petanaj; Oltiana Muharremi, USA INFLUENCE OF SERVITIZATION ON CUSTOMER RETENTION: A STUDY OF SELECTED LIFE INSURANCE FIRMS IN WESTERN KENYAOluoch

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . NIGERIA-CHINA TRADE RELATIONSHIPS: THE DYNAMICS OF POWER EQUATIONMaria Chinecherem Uzonwanne; Mathew Nwokoye, Nigeria CASE STUDY ON THE EFFECT OF PRODUCT CATEGORIZATION AND DIFFERENTIATION: FOCUSING ON AMOREPACIFIC CATEGORY DIFFERENTIATIONKim Matthew; Yu Lora, Korea DERIVATIVE HEDGING INSTRUMENTS AND THE FINANCIAL PERFORMANCE

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . TESTING CAUSAL RELATIONSHIP BETWEEN TRADE OPENNESS, AND ECONOMIC GROWTH IN ALBANIAArjola Mitaj, Albania DO MACROECONOMIC VARIABLES MATTER? TIME-SERIES ANALYSIS OF STOCK RETURN SENSITIVITY TO GDP, INFLATION, AND UNEMPLOYMENT IN BURSA MALAYSIAHani Nuri Rohuma, Libya CAPITAL STRUCTURE AND FINANCIAL PERFORMANCE

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ASSESSMENT OF CUSTOMER SATISFACTION IN FAST FOOD RESTAURANTS: A COMPARATIVE STUDY BETWEEN BURGER KING AND KFC IN TIRANA, ALBANIALedia Thoma; Anila Boshnjaku; Juna Dafa; Denisa Carku (Duda), Albania INFLATION AND FIRM VALUE NEXUS OF LISTED HEALTHCARE PRODUCTS MANUFACTURING COMPANIES

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . THE IMPACT OF INTERNALLY INTEGRATED MARKETING COMMUNICATIONS ON SALES FORCE PERFORMANCE: A RELATIONAL STUDYAumer Iqbal, United Kingdom IMPACT OF ENTREPRENEURS’ PERSONAL VALUES, ATTITUDES, AND ROLE PERCEPTIONS ON BRAND IMAGE FORMATION: THE MODERATING ROLE OF BRAND AMBIDEXTERITYSolomon Tawiah Yeboah; Haider

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . EXPLORING RELATIONSHIP MARKETING AND CUSTOMER SATISFACTION IN FINANCIAL SECTOR: MULTIPLE REGRESSION APPROACHSaliha Brajić; Aldin Brajić, Bosnia and Herzegovina MANAGING ENERGY DEMAND IN NEW YORK TOWARDS A SUSTAINABLE CITYPerewari Zebulon Sese, USA INFLUENCE OF RETAINED EARNINGS FINANCING ON THE FINANCIAL

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . BACKCASTING BITCOIN PRICES: IMPLEMENTATION WITH ARCH & GARCH MODELSDilek Teker; Suat Teker; Esin Demirel Gümüştepe, Turkey USING FORMAL THEORIES IN PSYCHOLOGICAL EVALUATION: WHAT THEY ARE AND HOW THEY ARE APPLIEDNajeb Masoud, Libya OVERCOMING THE CHALLENGES OF QUANTITATIVE LEARNING: INSIGHTS

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . LIQUIDITY AND FINANCIAL PERFORMANCE OF INSURANCE FIRMS IN KENYA: MODERATING ROLE OF FIRM SIZEAlex Maina Kamau, Kenya CORPORATE GOVERNANCE: AN OVERVIEW OF HOW IMPORTANT THE CORPORATE LEGALITY AND CULTURAL ELEMENTS AREMustafa Avcın, Turkey SOCIO-CULTURAL FACTORS AND GROWTH OF MICRO,

International Journal of Economics, Commerce and Management, United Kingdom  ISSN 2348-0386 Licensed under CC 4.0   . ANALYSIS OF INTERNAL BUSINESS FACTORS INFLUENCING BIG DATA ANALYTICS ADOPTION: CASE OF ALBANIAMegi Marku; Besa Shahini, Albania EFFECT OF AMBIDEXTROUS LEADERSHIP, INNOVATION WORK BEHAVIOR AND EMPLOYEE PERFORMANCE IN LEVEL 4, 5 AND 6 HOSPITALS IN KENYAFauziya Brek Karama, Kenya