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THE PREVALENCE OF PRODUCT OBFUSCATION AND BAIT AND SWITCH TACTICS IN ONLINE SHOPPING
David J DiRusso, United States of America

MEASURING THE COMPETITIVENESS OF AN ENTERPRISE
Zahari Goranov, Bulgaria

DETERMINANTS OF TECHNICAL INEFFICIENCY OF THE SAVINGS AND CREDIT CO-OPERATIVES IN KENYA: A DIVIDEND OUTPUT SLACK ANALYSIS
Leonard Rang’ala Lari; Lucy Jepchoge Rono; Philip Mulama Nyangweso, Kenya

PRODUCTIVITY EFFECT OF SOCIAL CAPITAL MEASURED USING THE RBC MODEL: A TRILATERAL COMPARISON OF JAPAN, THE UK AND THE US
Edagawa Mayumi, Japan

FINANCIAL DEVELOPMENT AND THE SAUDI ARABIAN ECONOMY: RE-EXAMINING MCKINNON’S HYPOTHESIS
Abdulaziz Hamad Algaeed, Saudi Arabia

DESCRIBING TURKEY- ISRAEL RELATIONSHIPS WITH ITS TRADE DIMENSION
Ilhan Güllü; Miraç Yazıcı, Turkey

LOCAL COMMUNITIES AS AGENTS FOR SUSTAINABLE TOURISM: A STRUCTURAL MODEL TO STUDY TOURISM DEVELOPMENT AT NORTHERN BALI PROVINCE INDONESIA
Sujana Budhiasa; Eka N. Kencana; Trisna Darmayanti, Indonesia

VALUE RELEVANCE OF ACCOUNTING INFORMATION IN THE DETERMINATION OF SHARES PRICES OF QUOTED NIGERIAN DEPOSIT MONEY BANKS
Philip Segun Olowolaju; John Olayinka Ogunsan, Nigeria

A REAL ESTATE INDUSTRY ANALYSIS IN A MACROECONOMIC CONTEXT
Alexandra Bratu, Romania

DETERMINANTS OF KENYA’S BILATERAL TRADE FLOWS
Joy Waithira Ngugi, Kenya

IDENTIFYING ATTRIBUTES INFLUENCING FRESH FRUITS AND VEGETABLES (FFV) PURCHASE: A COMPARATIVE STUDY BETWEEN NIGHT MARKET AND HYPERMARKET IN KLANG VALLEY, MALAYSIA
Amin Mahir Abdullah; Abdullahi Auwal Gindi, Malaysia

AN ECONOMETRIC ESTIMATION OF THE LINK BETWEEN FINANCIAL DEVELOPMENT AND INTERNATIONAL TRADE IN Côte d’Ivoire
DRAMA Bédi Guy Hervé; YAO Kouadio Ange-Patrick, Côte d’Ivoire

EFFECT OF RISK TOLERANCE OF BORROWER ON LOAN REPAYMENT PERFORMANCE AMONG YOUTH ENTERPRISE DEVELOPMENT FUND BOARD BENEFICIARIES IN TRANS NZOIA COUNTY, KENYA
Lewis Wakoli Wachilonga; Gregory S. Namusonge; Maurice Sakwa, Kenya

THE INFLUENCE OF INDUSTRY COMPETITIVE FORCES AND DISTINCTIVE CAPABILITIES ON COMPETITIVENESS AND THE IMPLICATION ON THE PERFORMANCE OF BANKING COMPANIES IN INDONESIA
Irwan Lubis; Ina Primiana; Nury Effendi; Surachman, Indonesia

FACTORS INFLUENCING IMPLEMENTATION OF PUBLIC FINANCIAL REGULATIONS BY NATIONAL SUB-COUNTY TREASURIES IN NAKURU COUNTY, KENYA
Patrick Mutisya Mbithi; Kimani E. Maina, Kenya

AN EMPIRICAL ANALYSIS FOR THE FACTORS THAT IMPACT THE SERVICE QUALITY IN THE BANKING SECTOR: THE CASE OF SHKODRA (ALBANIA)
Shkelqim Fortuzi; Arjeta Hallunovi; Azeta Tartaraj, Albania

SALES, OPERATIONS AND ECONOMIC INTEGRATED PLANNING FOR SMALL BUSINESSES: SCRIPT SUGGESTION
Marcelo Bailao Mello; Iris Barbosa Goulart; Max Cirino de Mattos, Brazil

DETERMINANTS OF VALUE ADDED TAX, INTEREST RATE, INFLATION AND INFLUENCE ON REVENUE GENERATION IN NIGERIA
Olaoye Clement Olatunji, Nigeria

THE IMPLEMENTATION OF CORPORATE SOCIAL RESPONSIBILITY TO GAIN COMPETITIVE ADVANTAGE OF TELECOMMUNICATION COMPANY IN INDONESIA: A MEDIATION ROLE OF THE CORPORATE REPUTATION AND INNOVATION
Hayder Alhadey Ahmad Mohamme; Dwi Kartini; Diana Sari; Erie Febrian, Indonesia

DETERMINANTS OF FINANCIAL SUSTAINABILITY IN PRIVATE MIDDLE LEVEL COLLEGES IN NAKURU COUNTY, KENYA
A. N. Ng’ang’a; P. Kibati, Kenya

BUSINESS PARTNERSHIP SUCCESS: AN ASSESSMENT OF PRE PARTNERSHIP ASSESSMENT THROUGH THE USE OF TECHNOLOGY
Ali Salem Faheed Alsagoor, Saudi Arabia

EFFECT OF UNSECURED LOANS ON FINANCIAL HEALTH OF COMMERCIAL BANKS IN NAKURU TOWN, KENYA
D.W. Mwambia; D.K. Nduruhu, Kenya

THE CAUSES OF SAVINGS DEFICIT: THE CASE OF TURKEY
Zeynep Karaçor; Rahime Hulya Ozturk, Turkey

CURRENT ACCOUNT, BUDGET, AND PAYMENT ACCOUNT DEFICITS THROUGH ARDL MODEL AND CO INTEGRATION METHODS (1992 – 2015)
Mohammad Alalaya; Ahmad Almuhtaseb; Jehad Alfarjat, Jordan

REDUCING POVERTY THROUGH INCREASING INCOME EVIDENCE FROM RDS AND MAB MICROFINANCE PROGRAM IN BANGLADESH
Shamsuddin Ahamad; Rosni Bakar; Zulkarnain Lubis, Malaysia

ASSESSMENT OF MIDDLE MANAGEMENT STRATEGIC INITIATIVES ON PERFORMANCE OF COMMERCIAL BANKS IN NAKURU TOWN, KENYA
Nancy Watiri Mwangi; Barrack Okello, Kenya

ASSESSMENT OF FACTORS INFLUENCING SUSTAINABILITY OF DONOR FUNDED PROJECTS IN NAKURU COUNTY, KENYA
Elijah Kuria; Daniel M. Wanyoike, Kenya

EFFECT OF MARKETING MIX OF SERVICE AND QUALITY OF SERVICE TO COSTUMER’S LOYALTY: CASE STUDY OF PT BANK PERKREDITAN RAKYAT PEKANBARU CITY, INDONESIA
Rosmayani; Annisa Mardatillah, Indonesia

THE EFFECT OF PERFORMANCE BENCHMARKS ON THE RELATIONSHIP BETWEEN SERVICE QUALITY DIMENSIONS AND CUSTOMER SATISFACTION AT ELDORET LAW COURTS
Fred. C. Obande Buluma; Thripsisa Wanjiku Cherere; Peter Mwaura, Kenya

EFFICIENT USE OF ICT IN ADMINISTRATION: A CASE FROM MEHRAN UNIVERSITY OF ENGINEERING AND TECHNOLOGY, JAMSHORO, PAKISTAN
Zuhaib Hassan Qureshi; Muhammad Moinuddin Qazi Abro, Pakistan/ Saudi Arabia

AN EXPLORATION INTO MARKETING WITHIN THE CONSTRUCTION INDUSTRY IN THE EASTERN CAPE PROVINCE OF SOUTH AFRICA
Eugene Schieman; C. Mlambo, South Africa

DETERMINANTS OF MORTGAGE UPTAKE FROM FINANCIAL INSTITUTIONS IN NAKURU TOWN, KENYA
Patrick Chege Macharia; Daniel M. Wanyoike, Kenya

FACTORS INFLUENCING SUSTAINABILITY OF CEREAL BANKS AMONG MAIZE FARMER GROUPS IN KIMILILI SUB-COUNTY, KENYA
Everlyne Kataka; C.A. Onyango; Agnes Nkurumwa, Kenya

THE INFLUENCE OF ENTREPRENEURIAL MINDSET TOWARD COMPETITIVE ADVANTAGE OF WEST JAVA NEW ENTREPRENEUR PROGRAM
Meriza Hendri; Yuyus Suryana; Yuyun Wirasasmita; Diana Sari, Indonesia

INFLUENCE OF STRATEGIC DECISION MAKING PRACTICES ON PERFORMANCE OF CONSTRUCTION FIRMS IN NAKURU TOWN, KENYA
J. M. Murage; B. Okello, Kenya

DETERMINANTS OF EMPLOYEE PRODUCTIVITY IN KENYA’S PRIVATE LIMITED COMPANIES IN THE MANUFACTURING SECTOR
Edwin Njururi; Timothy C. Okech, Kenya

EFFECT OF AGENCY STRATEGIC MANAGEMENT PRACTICES ON PERFOMANCE OF BANKS: CASE STUDY OF COMMERCIAL BANKS WITHIN KISII COUNTY, KENYA
Diana Nyaboke Onsarigo; Wallace N. Atambo, Kenya

THE INFLUENCE OF BRAND STORY IN BUILDING A POSITIVE BRAND IMAGE
Lee Yin Chen; Leow Chee Seng, Cambodia

INFLUENCE OF INTEGRATED FINANCIAL MANAGEMENT INFORMATION SYSTEM ON PROCUREMENT PERFORMANCE IN THE COUNTY GOVERNMENT OF NAKURU, KENYA
Kevin Gitau Njoroge; Daniel M. Wanyoike, Kenya

SUPPLY CHAIN EVOLUTION AND GREEN SUPPLY CHAIN PERSPECTIVE
Yasir Rasool; Bilal Iftikhar; Muhammad Nauman Nazir; Hafiz Waqas Kamran, Pakistan

AN ASSESSMENT OF THE RELATIONSHIP BETWEEN SERVICE QUALITY DIMENSIONS AND JUDICIAL PERFORMANCE AT ELDORET LAW COURTS
Thripsisa Wanjiku Cherere; Fred C. Obande Buluma; Peter Mwaura, Kenya

THE ADOPTION OF INTERNATIONAL FINANCIAL REPORTING STANDARDS AND THE EARNINGS QUALITY OF FIRST BANK NIGERIA PLC
Safiriyu Adeboye ADERETI; Michael Rotimi SANNI, Nigeria

FACTORS AFFECTING ACCESS OF WOMEN ENTERPRISE FUNDS BY WOMEN GROUPS IN NAKURU WEST SUB-COUNTY, KENYA
Esther Mbula Mbai; Kimani E. Maina, Kenya

PROPOSING A CONCEPTUAL FRAMEWORK: CAN THE USE OF ACCOUNTING INFORMATION SYSTEM AND BUSINESS STRATEGY TOGETHER AFFECT ORGANIZATIONAL PERFORMANCE AT THE HOSPITAL IN BANTEN, INDONESIA?
Baby Amelia Fransesca S, Indonesia

ROLE OF REWARD SYSTEMS IN ENHANCING EMPLOYEE MOTIVATION IN COMMERCIAL BANKS IN NAKURU TOWN, KENYA
A.W. Ndung’u; J. Kwasira, Kenya

TRAINING INTERVENTIONS AND EMPLOYEE PERFORMANCE IN THREE SELECTED FOOD PROCESSING COMPANIES IN TEMA, GHANA
Dorothy Ama Morrison; John Victor Mensah; Emmanuel Kodjo Ekumah, Ghana

INFLUENCE OF SELECTED FACTORS ON LIVELIHOOD STRATEGY CHOICES AMONG THE PERI-URBAN SMALLHOLDER FARMERS IN LANET DIVISION OF NAKURU EAST SUB-COUNTY, KENYA
Tabitha Wanjiru Githaiga; Milcah Mulu- Mutuku; Lydia Nkatha Kinuthia, Kenya

EFFECTS OF PROCUREMENT PROCEDURES ON OPERATIONAL PERFORMANCE OF PRIVATE INSTITUTIONS IN KENYA: A CASE STUDY OF COOPERATIVE SOCIETIES IN KISII COUNTY
Philip Omondi Onyango; Willy Muturi, Kenya

EFFECT OF PUSH PROMOTION STRATEGIES ON THE PERFORMANCE OF COMMERCIAL BANKS IN KENYA: A CASE STUDY OF BANKS IN NAROK COUNTY, KENYA
Collins Oloitipitip Saruni; Walter Bichanga Okibo, Kenya

THE IMPACT OF MAQASHID SYARIAH AND CORE COMPETENCY ON PERFORMANCE OF ISLAMIC BANK
Irfan Soleh, Indonesia

FIRM-LEVEL INSTITUTIONS AND PERFORMANCE OF COMPANIES LISTED ON THE NAIROBI SECURITIES EXCHANGE, KENYA
Joanes Kaleli Kyongo; Peter K’Obonyo; Ganesh Pokhariyal; Harriet Kidombo, Kenya

ASSESSMENT OF FACTORS AFFECTING EFFECTIVE CHANGE MANAGEMENT IN PUBLIC HOSPITALS IN KENYA A CASE OF NAKURU LEVEL FIVE HOSPITAL
A.W. Mayende; D. Wanyoike, Kenya

THE RELATIONSHIP OF CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE RETENTION
Wong Wen Jun; Leow Chee Seng, Combodia

EFFECT OF TECHNOLOGICAL INNOVATIONS ON FINANCIAL INCLUSION INITIATIVES BY BANKS IN NAKURU TOWN, NAKURU COUNTY
Alex Mugane Thairu; Anthony Wahome N, Kenya

ANALYSIS OF FACTORS AFFECTING SUSTAINABILITY OF COMMUNITY BOREHOLE WATER PROJECTS IN KYUSO, KITUI COUNTY, KENYA
Patrick Muthui Mwangangi; Daniel M. Wanyoike, Kenya

STRATEGIZING TO COMPETE: THE BROADER PERSPECTIVES
Anthony Agyemang, Ghana

INFLUENCES OF GREEN HUMAN RESOURCE MANAGEMENT PRACTICES ON ENVIRONMENTAL SUSTAINABILITY AT KENYATTA UNIVERSITY, KENYA
Benard Langat; Josphat Kwasira, Kenya

ASSESSMENT OF INTERNAL CONTROL SYSTEMS EFFECTS ON REVENUE COLLECTION AT NAKURU LEVEL FIVE HOSPITAL
Daniel Kiplangat Sigilai; Alex Njiru, Kenya

DEVELOPING PURCHASE INTENTION THROUGH PERFORMANCE OF TECHNO PRODUCT AND FARE ATTRACTIVENESS ON SIMPATICARD
Sri Widyastuti; Dwi Kartini, Indonesia

STRATEGIES EMPLOYED IN THE CLEANING INDUSTRY IN AN EFFORT TO ATTAIN SUSTAINABLE COMPETITIVE ADVANTAGE
Samuel Muiruri Muriithi; Judith A. Omolo; Muturi Wachira, Kenya

INFLUENCE OF BUDGETARY CONTROLS ON SERVICE DELIVERYIN COUNTY GOVERNMENT OF NAKURU IN KENYA
B. O. Ojwang; M. Kimani, Kenya

ASSESSMENT OF ON-FARM DAIRY DIVERSIFICATION PROJECTS IN ENHANCING LIVELIHOODS OF SMALL SCALE FARMERS IN BURETI SUB-COUNTY, KENYA
Robert Kipngetich Rotich; Josphat Kwasira, Kenya

THE ECONOMIC IMPACTS OF LIQUIDITY AND LEVERAGE ON THE FINANCIAL PERFORMANCE OF MENA & GCC LISTED COMPANIES
Robert Gharios; Bassam Hamdar; Lena Antranik Seissian, Lebanon

AN ASSESSMENT OF THE JOINT EFFECTS OF SERVICE QUALITY DIMENSIONS, AND PERFORMANCE BENCHMARKS ON CUSTOMER SATISFACTION AT ELDORET LAW COURTS
Thripsisa Wanjiku Cherere; Fred. C. Obande Buluma; Peter Mwaura, Kenya

EFFECT OF CAPITAL STRUCTURE ON PROFITABILITY OF MICROFINANCE INSTITUTIONS IN NAKURU TOWN, KENYA
M. W. Waweru; D. Wanyoike, Kenya

THE USE OF SUPPLY CHAIN AMONG INDUSTRIAL ENTERPRISES IN CAMEROON
Djoda Njoda Charles, Cameroon

DETERMINING BUSINESS ENVIRONMENTAL FACTORS IN ICT ADOPTION BY SMES OWNER MANAGERS IN RURAL KENYA
Dominic Wagura Wambaria; Peter B. Kibas; Irene Cherotich Asienga, Kenya

INFLUENCE OF COMPETITIVE STRATEGIES ON GROWTH OF MEDIUM-SIZED MANUFACTURING FIRMS IN NAKURU TOWN, KENYA
P. K. Tonui; S. T. Ngahu, Kenya

EFFECT OF BRANCH NETWORK ON FINANCIAL PERFORMANCE IN PRIVATE COLLEGES IN KENYA
Tuwei Hilda Chelangat; Willy Muturi, Kenya